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Updated: Jan 17, 2022

A Guide To Music PR For Beginners:

There is nothing better than music for making people feel all kinds of emotions. The concept of music PR hasn't changed much since pop music was born 60 years ago. Musicians and media outlets are still vying for attention and selling advertising - what's changed is the methods of getting there. The landscape of music promotion has evolved immensely over the last few decades. Public relations (P.R.) is just one part of that unfolding picture of the marketing plan.

What is a Music PR?

What is a music pr? It is a commonly asked question for people who are beginners. It is the process of promoting a musician, band, or another musical ensemble throughout the public, media, and record companies. Publicity Campaign are typically used to promote new books, DVD releases, or live tours. Using their extensive networks of contacts in the media and the music industry, music publicists help artists tell their stories and establish their brands and record labels. In this case, the musician/client and the publicist work together to devise a lengthy and short-term recognition strategy. Keeping the artist in the spotlight is easy with a compelling music P.R. campaign that includes artist interviews, albums, live show reviews, and other promotional activities.

There's still a place for music journalism:

P.R. and journalism aren't accessible in today's world, but they still matter. Music will be written about and discussed as long as it exists (and theoretically, it will) and as long as people make it. Therefore, it's worth building relationships with outlets and journalists who share a love for your work if you're looking for new opportunities to reach an eager audience excited for new music. In addition, it is the goal of journalists to identify a new, captivating angle to tell a story about an artist that will benefit the artist and their fans. Aside from this, not all artists are interested in telling their own stories; some prefer to let the media take care of them.

Today's best ways to get press coverage:

In addition to knowing your audience, formulating a compelling pitch, making all pertinent information readily available, and sharing good music, securing traditional media coverage today means knowing what your audience wants from you. We hope these tips will assist independent artists and labels who are doing P.R. themselves or work in music P.R.

Creating a buzz:

Buzz is everything in music P.R. You can tell when an artist or band is on the rise when they are everywhere, whether it's on social media, in the press, or touring. Public relations campaigns for artists, bands, and musical ensembles focus on generating excitement about the band, artist, or ensemble with the public and media.

An artist's publicist assembles a press kit and builds a list of the music industry and media sources that can promote the client and music on a large scale before going live with the campaign. Years of nurturing have gone into some of these relationships. Follow-up calls or other forms of communication after the press materials are sent out may result in articles, reviews, interviews, or other promotional materials that keep the client's persona and brand in the public's mind.

There is a need for a press kit:

A press kit is a critical component of any successful Music PR campaign. In the press kit, you will find much information about both the client and the music. Music press kits typically contain several elements. Clients' bios or biographies typically contain a one-page description of how their career started and their musical influences. In addition, photographs of artists and videos may be included.

In addition, you will find quotes and tour information, as well as book and music reviews. In addition to the link to SoundCloud or other platforms where the client's music can be heard, a good press kit should also include a client's biography.

An effective social media strategy is necessary:

The Internet has made it easier for musicians to achieve media exposure than it once was. With social media, everything has changed. As part of their music public relations packages, Music PR firms often design websites that feature the music of their clients and include music blogs, videos, and fashion as well as music. As a result, it is common for bloggers to receive high user engagement and to promote their brands positively.

Today's best ways to get press coverage:

In addition to knowing your audience, formulating a compelling pitch, making all pertinent information readily available, and sharing good music, securing traditional media coverage today means knowing what your audience wants from you. We hope these tips will assist independent artists and labels who are doing P.R. themselves or work in music P.R.

Create a compelling pitch:

Music is the essential thing journalists look for. The fact that there is so much entertainment available today, and it's easy to find it, helps to tell a compelling tale. An artist's connection with music, a band's formation, or their training might be showcased here. However, the problem may have nothing to do with the music.

His unique stories about his artists were just a few of those Walker shared. There was a prominent feature in The A.V. Club highlighting a drummer's favorite rescue organization: The Chinchilla Rescue Center in Chicago. One female artist released her debut solo album, which did very well, but then left the spotlight because she was her dad's primary caregiver for three years longer than expected.

He didn't have much money, so his care was mainly paid for. An NPR article about her responsibilities as a family caregiver appeared when she spoke out about that. A piece published in the Buddhist Review about an artist who's both a Buddhist monk and a folk-rock band member since I think that's an exciting story.

Why do people tend to be surprised and intrigued by your (or your artist's) story? When people ask questions, what do they think? Here's a way to look at it.

Some artists make great music - they don't have a unique perspective. You only need that sometimes. Walker reveals that campaigns that see extensive coverage are often the easiest ones. Occasionally, when such great music is being released, all that's needed are press releases.

Inform journalists as soon as possible about all the details they need. Include the following:

  • You will receive an email with a link to streams of the music (not the press release)

  • Schedule of releases and/or tours

  • The full bio, photos, and credits of each artist, along with links to their social media pages

Email correspondence should be kept to a minimum. However, in case someone needs a story last minute, have the artist's media kit available.

Subject lines should not contain gimmicks. Instead, describe the type of coverage you seek in as few words as possible. If you're pitching to an outlet, then include details about the outlet, the artist, the label, and a time frame for when it was released, so they can determine whether to take action now or later.

Be aware of your audience:

Besides reading music journalism blogs, Walker follows music-related Twitter accounts. His knowledge of their tastes and covers is sound. His experience in this field allows him to know who will be interested in a new artist as soon as he signs them.

"It is more important to pay attention to what they like than to pitch them frequently," he says. Ideally, pitch an album they'd like to hear; that's the one you should pitch."

He adds, "My worst client is my best client." Journalism is impossible to listen to every piece of audio sent to them. So when they see my name in their inbox the next time and don't like it, they might be more reluctant."

Take lead time into account:

Track the lead times of various media channels such as print magazines, radio promoter, television, podcasts, blogs, etc. Print and video are typically more time-consuming than blog post articles. By pitching media contacts promptly, you will put them in an excellent position to succeed.

Don't focus on quantity, but on quality.

Music PR is often dismissed as a numbers game by new publicists. However, you can go a long way by promoting your music on only outlets that are genuinely a good match for it and by crafting a thoughtful message.

Managing your money is essential, so stay away from pay-to-win publications. Writing about your art shouldn't cost you money. But, in the long run, it could hurt your reputation because it will come across as insincere.

How much does music pr cost, or How much does a music pr campaign cost?

Pricing for music P.R. varies between £700 and £1,000. In terms of price for the music business, how well the publicist can reach high-level press will vary depending on their reputation. If you plan to hire a publicist at the high end of that range, then you should expect to pay a considerable amount.

The person who should handle your PR:

The following article is an excellent resource for an independent artist who wants to do their own P.R. It is best to have the best communicator lead an effort if you are a group member. If it's something they will enjoy, that's important.

Getting coverage in top-tier publications can sometimes be accomplished by hiring a publicist or an expensive P.R. company. Alternatively, there are those with a specific focus on artists in their growth stages or particular genres. If you want to hire someone who knows the local press well, you could ask a friend who owns a DIY music venue. Your music style, your audience, and your goals will all affect your direction.

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